Task: Prepare a complete IMC plan including creative materials with a goal of increasing Liberte Kefir brand awareness. Budget for the program is $1,000,000. The start date for the campaign is January 20, 2014. Units will include: Situation Analysis and SWOT, Marketing Strategy, Marketing Communications Mix Strategies, Communications Mix Plans/Tactics as well as a final presentation and booklet.
Click here to download and view Liberte Kefir Marketing Plan
Group Partners: Sarah Fraser, Maria Maggio, Michelle Morris, Denise McGaughey, Heather Ryan