Project Overview

Grip: Orange Juicer Competition

Campaign

Task: An Annual Student Competition in which teams from across North America go head to head to win a campaign pitch for a real Grip Client. 2013 Juicer Assignment was to create a BIG idea to ensure that the Expedia Mobile App is top of mind when planning and booking travel on the go.

Pitch to Grip Agency Members + Expedia Client // Booklet inclusive of research, strategy and execution